This Startup from Tirunelveli Was Behind Vijay's G.O.A.T Viral Face-Swap Sensation!
When the much-anticipated Ilayathalapathy Vijay movie, GOAT , hit the screens, it wasn’t just Vijay’s star power that captured fans' attention. Alongside the blockbuster release, an innovative face-swap feature was launched, allowing fans to digitally place themselves next to Vijay in iconic scenes from the film. This unique experience became an instant sensation, flooding social media with posts from excited fans. You might’ve even seen your friends and family sharing a poster of themselves riding a motorbike with Vijay. Behind this creative and viral marketing campaign is a young tech company called Heyareweare Technologies . It is a company that provides augmented reality (AR), virtual reality (VR), and artificial intelligence services to businesses and individuals. And what makes their story even more interesting is that the team behind this company hails from Tirunelveli , a small city in Tamil Nadu. Despite being relatively new, this group of passionate individuals is alrea...